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Shure uses cookies to improve performance and enhance the user experience for those who visit our website. This policy clarifies how we do this and how cookies are managed.

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page in order to provide shopping functionality, help analyse the website’s performance and to recommend content relevant to your visit. The cookie will help the website, or another website, to recognise your device the next time you visit. Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our websites.

First party cookies

First party cookies are set by the website, you are visiting and they can only be read by that site.

Third party cookies

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service.

The website you are visiting may also contain content embedded from, for example YouTube or Google Maps, and these sites may set their own cookies.

Session cookies

Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.

Persistent cookies

This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed.

Persistent cookies are used where we need to know who you are for more than one browsing session.

Categories of cookies

Strictly Necessary Cookies:

These are cookies that are required for the website to operate properly. They allow us provide services such as account access and shopping cart & checkout functionality. If these are deactivated, a user will not be able to use these services.

Performance Cookies:

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages.

These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality Cookies:

These cookies may also be used to provide services such as Social Sharing. Buttons and widgets provided by social network services and other third parties commonly set cookies which enable visitors to post links to, ‘Like’ or comment on a site through their social networks.

Targeting/Advertising Cookies:

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

The Shure website uses cookies to inform us how our website is operating, remember your preferences for service, what you´ve chosen to purchase and other settings. Without these cookies installed, many of the services offered by the website will fail to function.

We use both session and persistent cookies on our website.

The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

Service Cookie Function Type Party Category
ShureID   Necessary cookie for monitoring the current state of shopping baskets and user preferences. persistent 1st necessary
Notepad/Wishlist _ShureWebsite_wishlist Necessary cookie for the comparison and wishlist functionality. persistent 1st necessary
Formstack Necessary cookie for the contact form functionality. persistent 3rd necessary
Google Tag Manager Performance cookies that help us to analyse how users interact with our website so we can improve functionality and the user experience. persistent 3rd performance
Google Analytics Performance cookies that help us to analyse how users interact with our website so we can improve functionality and the user experience. These Google Analytics cookies help to anonymously analyse the flow of traffic through our website. They do not collect personal information but provide insight into how our website is operating for our users. 3rd performance
__utma This Google Analytics cookie helps to distinguish between users and sessions and it it used to calculate new and returning visitor statistics persistent 3rd performance
__utmb This cookie determines new sessions and visits. 3rd performance
__utmc It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. session 3rd performance
__utmz This cookie identifies the source of traffic to the site. persistent 3rd performance
__utmv This cookie is used when site owners create custom visitor-level variables for customising what can be measured. persistent 3rd performance
Google Maps   Necessary cookie for the dealer locator functionality. persistent 3rd necessary
qualtrics We use SiteIntercept from Qualtrics for user surveys. The Qualtrics privacy policy is outlined here 3rd functionality
QST (3rd party cookie) Stands for ‘Qualtrics Survey Taken’. A cookie that will be dropped every time a survey is taken. Persistent 3rd functionality
QSI_HistorySession This cookie toggles the display of surveys. Session 3rd functionality
QSI_SI__intercept This cookie prevents repeated display of survey invitations Persistent 3rd functionality
retargeting persistent 3rd targeting/advertising
Google
facebook
social sharing Buttons and widgets provided by social network services and other third parties commonly set cookies which enable visitors to post links to, ‘Like’ or comment on a site through their social networks. persistent 3rd functionality

If you are based in the European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit http://www.youronlinechoices.eu.
If you are based in the United States and would like to learn more, please visit one of the following pages:

Managing cookies

Most browsers allow you to refuse to accept cookies. This is a function of the browser you are using to view our site. The help feature in most browsers provides the method for disabling cookies. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

You can also delete cookies already stored on your computer. Deleting cookies will have a negative impact on the usability of many websites.

About Cookies.Org provides extensive information on managing cookies in most browsers. http://www.aboutcookies.org

We are deeply committed to protecting personal data of our visitors and treating it confidentially. We are therefore explaining below what information we collect and how we handle it. 

Find the Shure Privacy Statement here
Privacy Statement